Global Food

Our products

About Us
"The management style I
use is termed as
'Management by
Exception'. In short, I get
fully involved only when
business takes a bumpy
ride."

Dear partners

Thank you for visiting our company website. I extend a warm welcome to you and hope that your time spent here is both informative and fruitful. I must admit, to pen down an introduction of our company whose history and success spans decades, is truly a great privilege and journey for me.


From humble beginnings, I have seen the company grow to staggering heights. Today, we offer customers a portfolio of over 400 products to choose from.We are a highly respected and admired company in the UAE and we have achieved many successes over the years which has translated into some of our products and categories having major market shares. We have the dynamics to achieve similar success and growth beyond the shores of the UAE.


Our business is well structured and delegated at the Super General Company. We are indeed blessed to have extremely capable and switched-on managers who understand the market dynamics of our business.Today Super General products are sold in over 50 countries around the world, supplied from manufacturing facilities in over 15 countries through state-of-the-art logistics and supply-chain systems.This is testimony of the dedication, drive and support over the years from our internal partners and the trust that we have built in our customers worldwide.


What sets us apart from the rest is commitment to our customers and business associates, quality products and after sales service and support. In short we deliver a total package to the customer to enhance his/her experience of the Super General brand. After all we    stand by our tag line "From our family to yours."


   I do hope that you will go through the entire website to have better    understanding of Super General.


   Sincerely,

   Hakimuddin Kurban Husein

Contact Us

  • Head Office:
  • MPC Building Airport Road
  • Near Cargo Village,
  • P.O. Box No: 51027, Dubai, UAE.
  • Phone No: + 971-42500855
  • Fax No: + 971-42384430